Stand Out
Standing out from the crowd. It’s not something that everyone feels comfortable with. But when you’re trying to attract people to your business, suddenly the advantage becomes clear. It’s hard […]
Keeping it stupidly simple
Making complexity simple, in the most engaging way possible, is exactly what all good advertising should do. However, when the subject matter is not a beer, or tin of beans, […]
How NOT to communicate in a pandemic
Ouch. In the past month or so, these 5 mistakes keep turning up in brand messages. I’ve found them in marketing emails, or paid advertising, or other assorted customer comms. […]
Is this the best or worst advertising idea ever?
They say the apple doesn’t fall far from the tree. My son has suggested a bold new advertising idea which would command the rapt attention of every sixteen year old […]
Branding Brexit – the Politics of Persuasion
“Brexit” – it’s a great brand name. I’d certainly choose it to clean my oven. Wherever you stand on the EU, it’s fair to say that one side of the […]
The 1 question businesses always ask me
… and the 5 that they should. I can usually predict the first question that I’ll be asked as a specialist in brand marketing. It’s invariably about what media the company […]
The split second elevator pitch
The elevator doors open and the one person who can make or break your business gets in and punches in a floor number that’s a just a quick ride away. […]
Advertising ASBOs? When consumers say NO to ads
Ever wished that you could be a fly on the wall and find out what other people were saying about you? Be careful what you wish for. As Apple facilitates […]
How to get ideas
It’s that light bulb moment! The little spark that will illuminate everything. It’s a great idea to have lots of great ideas, but how do we get them? Recent changes […]
Welcome to my marketing torture chamber
You may think I am prone to exaggeration. But you would not believe the pain that I can inflict on people by uttering one small word… “marketing”. Or if I […]
When is bad advertising good advertising?
Whilst a great deal of advertisers’ efforts go unnoticed by an indifferent public, occasionally a campaign breaks through. But not always in a good way. Protein World’s poster campaign on […]