The 1 question businesses always ask me
… and the 5 that they should. I can usually predict the first question that I’ll be asked as a specialist in brand marketing. It’s invariably about what media the company […]
advertising
The split second elevator pitch
The elevator doors open and the one person who can make or break your business gets in and punches in a floor number that’s a just a quick ride away. […]
Advertising ASBOs? When consumers say NO to ads
Ever wished that you could be a fly on the wall and find out what other people were saying about you? Be careful what you wish for. As Apple facilitates […]
When is bad advertising good advertising?
Whilst a great deal of advertisers’ efforts go unnoticed by an indifferent public, occasionally a campaign breaks through. But not always in a good way. Protein World’s poster campaign on […]