How NOT to communicate in a pandemic
Ouch. In the past month or so, these 5 mistakes keep turning up in brand messages. I’ve found them in marketing emails, or paid advertising, or other assorted customer comms. […]
brand
Branding Brexit – the Politics of Persuasion
“Brexit” – it’s a great brand name. I’d certainly choose it to clean my oven. Wherever you stand on the EU, it’s fair to say that one side of the […]
The 1 question businesses always ask me
… and the 5 that they should. I can usually predict the first question that I’ll be asked as a specialist in brand marketing. It’s invariably about what media the company […]