How NOT to communicate in a pandemic
Ouch. In the past month or so, these 5 mistakes keep turning up in brand messages. I’ve found them in marketing emails, or paid advertising, or other assorted customer comms. […]
campaign
The split second elevator pitch
The elevator doors open and the one person who can make or break your business gets in and punches in a floor number that’s a just a quick ride away. […]
When is bad advertising good advertising?
Whilst a great deal of advertisers’ efforts go unnoticed by an indifferent public, occasionally a campaign breaks through. But not always in a good way. Protein World’s poster campaign on […]