How NOT to communicate in a pandemic
Ouch. In the past month or so, these 5 mistakes keep turning up in brand messages. I’ve found them in marketing emails, or paid advertising, or other assorted customer comms. […]
marketing consultancy
Branding Brexit – the Politics of Persuasion
“Brexit” – it’s a great brand name. I’d certainly choose it to clean my oven. Wherever you stand on the EU, it’s fair to say that one side of the […]
The split second elevator pitch
The elevator doors open and the one person who can make or break your business gets in and punches in a floor number that’s a just a quick ride away. […]
Advertising ASBOs? When consumers say NO to ads
Ever wished that you could be a fly on the wall and find out what other people were saying about you? Be careful what you wish for. As Apple facilitates […]
Crowd campaigns
Ever had a ride on someone’s shoulders? It may have been a few years back, but you may remember that you certainly get a better view in a crowd. That’s […]
Stand Out
Standing out from the crowd. It’s not something that everyone feels comfortable with. But when you’re trying to attract people to your business, suddenly the advantage becomes clear. It’s hard […]